Retailers Jump on the Affiliate Network Bandwagon

Numbers can be very confusing if not put across properly. But the same numbers start making sense if they are presented in a clear and concise manner. Recently E-consultancy carried out a research which was sponsored by Buy.at, the UK's largest independent affiliate network. They projected a lot of numbers which will help the affiliate marketing network to gain a lot.

The main aim of the survey was to comprehend how brands (merchants) use affiliate marketing. And the results show that 95 per cent of marketers using the channel consider it to be 'very' or 'quite' cost effective. On top of that, retailers are spending 19 per cent of their online marketing budget on it. 71 per cent of retailers are expected to increase investment in affiliate marketing over the next two years.

The survey projects a trend according to which 62 per cent of retailers are investing their budget in affiliate marketing than they did two years ago. 27 per cent of these retailers have increased their affiliate network marketing budget by a quarter, a further 10 per cent have increased it by up by half and other 20 per cent have doubled their spending.

The survey also throws light on some major barriers to the success of affiliate network marketing in the retail industry. 60 per cent of retailers are of the opinion that 'a poorly converting website' as a 'major' or 'minor' barrier that prevents their organisation from achieving success with this form of promotion. Once past this barrier, there is no limit to the success one can achieve with Affiliate Marketing. As a result, affiliate network marketing is presently at a high and the retailers are taking full advantage of it.